What type of advertisers can rent Highway Signage?

There are regulations regarding the type of advertiser that can advertise along the highway. Highway Signage advertisers within areas like New Brunswick must be tourist-related. Therefore, if you are in the business of minor engine repair, pool cleaning, or financial services, you cannot advertise along specific stretches of highway. But if you run a bed & breakfast or a restaurant, you may be in luck. Remember that businesses in provinces like New Brunswick interested in advertising along the highway need to apply and be approved. The application process can take up to 8 weeks.